ITEM BEAUTY HOLIDAY 2022
ART DIRECTOR: AMMIEL MENDOZA | DESIGNER: RACHEL CHOW | PACKAGE DESIGNER: ANGELA HAUGHNEY | VIDEO DIRECTOR: HUGO GARCIA | PROJECT MANAGER: KAREN BROOKS
OBJECTIVE
With no holiday-exclusive products to debut, we instead repositioned existing fan favorites and best-sellers into fresh holiday bundles with a seasonal feel and an emphasis on product payoff, textures, and ITEM brand messaging.
editorial positioning
A VERY ITEM HOLIDAY
A story of all things balmy and bright. Where new meets nostalgia, filled with fresh favorites and greatest hits all bundled up for the holidays.
DIGITAL LAUNCH
HOMEPAGE BANNER
SOCIAL COPY
HOLIDAY KIT NAMES
Bring through ITEM tone, while calling clear attention to both seasonal and evergreen shade groupings.
HOLIDAY REDS QUIP STICK TRIO
Three bright and buttery shades made for mistletoe run-ins.
EVERYDAY HOLIDAY QUIP STICK TRIO
A trio of light ‘n balmy lip shades made for every day.
QUIP STICK 6-PIECE COLLECTION
Our complete collection of buttery, bouncy lip pigments.
FLUSH FEELS LIP AND CHEEK DUO
For a balmy flush all year round.
SWEET CHEEKS BLUSH AND HIGHLIGHT DUO
The dewy-finish cheek duo.
COMPLEXION ESSENTIALS
Light ‘n airy coverage—without a crease in sight!
lainey 