QUIP STICK

ITEM BEAUTY MOISTURIZING LIP COLOR

OBJECTIVE

A remix of our viral lip oil, Lip Quip, we aimed to leverage the love of our existing hero product in the launch of our new sister lip. Maintaining all of the nourishing ingredient messaging while introducing a new buttery texture and expanded shade range.

EDITORIAL POSITIONING

EVERYTHING YOU LOVE ABOUT LIP QUIP, NOW IN A CREAMY PIGMENTED STICK

Meet the new classic. All the nourishing lip moisture you love, now in a creamy pigmented stick. Balmy feel, buttery color, and juicy hydration—in 6 essential shades made for every day.

DIGITAL LAUNCH

EMAIL

EMAIL TEASE

SHADE NAMES

Playful + on-brand shades that align with existing Lip Quip swatches.

FEELS (DUSTY ROSE)

PLAYDATE (COOL MAUVE)

COME THRU (PEACHY NUDE)

HEART BREAKER (CHERRY RED)

PICK ME (SWEET PINK)

KARMA (DEEP BERRY)

SHOOT CONCEPT

Let the component, buttery texture, and shade range shine with a simple set and cool, classic model-off-duty feel.

SITE COPY

WHAT IT IS

Mega-moisture meets juicy color with this light ‘n balmy lip pigment. Made with lip-loving vitamin E and meadowfoam seed oil for an effortless glide and a buttery bounce. In 6 everyday shades with a subtle sheen (and a juicy watermelon scent!). Choose your hue, hydrate, and build color with every swipe.

HOW TO

Swipe once for subtle color, continue layering for bolder pigment.

HEADLINES

BALMY + BUTTERY + BUILDABLE

JUICY COLOR MEETS MEGA MOISTURE

IN 6 ESSENTIAL SHADES MADE FOR EVERYDAY

BUILD COLOR WITH EVERY SWIPE

THE NEW CLASSIC

EFFORTLESS + EASY + ESSENTIAL

LIGHT ‘N BALMY LIP COLOR

ULTRA-COMFY LIP COLOR

DO YOUR LIPS A SOLID

RECEPTION

Quip Stick’s launch made Allure’s list of Best New Beauty Launches.

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