ITEM BEAUTY MOISTURIZING LIP COLOR
ART DIRECTOR: AMMIEL MENDOZA | DESIGNER: RACHEL CHOW | PACKAGE DESIGNER: ANGELA HAUGHNEY | VIDEO DIRECTOR: HUGO GARCIA | PROJECT MANAGER: KAREN BROOKS
OBJECTIVE
A remix of our viral lip oil, Lip Quip, we aimed to leverage the love of our existing hero product in the launch of our new sister lip. Maintaining all of the nourishing ingredient messaging while introducing a new buttery texture and expanded shade range.
EDITORIAL POSITIONING
EVERYTHING YOU LOVE ABOUT LIP QUIP, NOW IN A CREAMY PIGMENTED STICK
Meet the new classic. All the nourishing lip moisture you love, now in a creamy pigmented stick. Balmy feel, buttery color, and juicy hydration—in 6 essential shades made for every day.
DIGITAL LAUNCH
EMAIL TEASE
SHADE NAMES
Playful + on-brand shades that align with existing Lip Quip swatches.
FEELS (DUSTY ROSE)
PLAYDATE (COOL MAUVE)
COME THRU (PEACHY NUDE)
HEART BREAKER (CHERRY RED)
PICK ME (SWEET PINK)
KARMA (DEEP BERRY)
SHOOT CONCEPT
Let the component, buttery texture, and shade range shine with a simple set and cool, classic model-off-duty feel.
SITE COPY
WHAT IT IS
Mega-moisture meets juicy color with this light ‘n balmy lip pigment. Made with lip-loving vitamin E and meadowfoam seed oil for an effortless glide and a buttery bounce. In 6 everyday shades with a subtle sheen (and a juicy watermelon scent!). Choose your hue, hydrate, and build color with every swipe.
HOW TO
Swipe once for subtle color, continue layering for bolder pigment.
HEADLINES
BALMY + BUTTERY + BUILDABLE
JUICY COLOR MEETS MEGA MOISTURE
IN 6 ESSENTIAL SHADES MADE FOR EVERYDAY
BUILD COLOR WITH EVERY SWIPE
THE NEW CLASSIC
EFFORTLESS + EASY + ESSENTIAL
LIGHT ‘N BALMY LIP COLOR
ULTRA-COMFY LIP COLOR
DO YOUR LIPS A SOLID
RECEPTION
Quip Stick’s launch made Allure’s list of Best New Beauty Launches.
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