The Underrated Benefits of Coconut Oil

Coconuts are our jam. This tropical fruit carries beauty benefits that go far beyond skin deep. The OG multi-tasking beauty tool from Kopari — coconut melt — is certified to soothe, soften, hydrate, prep, and solve just about any beauty problem. But what exactly goes on behind the scenes? Today, we’re breaking down the benefits…

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What millennials want: How to woo the modern workforce.

Millennials are infamous. From avocado toast aficionados to aspiring homeowners to safe-space seekers, millennials are no strangers to labels. However, what many non-millennials dangerously overlook is that this eco-conscious and app-savvy demographic is already the largest working age group in the workforce. For professional services firms who plan on staying in business after baby boomers…

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Beyond the Funnel Content: The Ultimate Guide for Marketers

Beyond the funnel content and client retention go hand in hand. Congratulations! You’ve made it through the marketing funnel from the first date (top of the funnel), to tying the knot (bottom of the funnel), and now you find yourself beyond the funnel. At this stage, you’ve successfully wooed your prospect to commit, now it’s…

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Bottom of Funnel Content: The Ultimate Guide for Marketers

At the bottom of the content marketing funnel, things are getting serious. You’re in the final stretch of the buyer’s journey and you’re ready to pop the question. But, before you can ride off into the sunset sales agreement in hand, you have one last grand gesture left. Your prospect is ready to settle down…

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Essential SPF we Love

SPF is a non-negotiable. Rain or shine, this necessary skincare step keeps the harmful rays at bay. An important ingredient? Zinc Oxide. It’s the mineral that sits on top of the skin bouncing and blocking persistent UVA & UVB light. While any sunscreen is better than none, we’ve rounded up a few of our favorites.…

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Middle of the Funnel Content: The Ultimate Guide for Marketers

If the top of the funnel is the first date, middle of the funnel content is the courting stage. In the relationship of lead generation, you’re somewhere between your first dinner and meeting the parents. Bottom line, your relationship is developing. At this stage in the funnel, your prospect is familiar with your brand and…

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Email Marketing Guide: Lessons Learned From 1 Million Emails

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Well, the findings of others serve as the perfect launch pad for…

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