What is programmatic advertising? Programmatic is one of the fastest-growing advertising channels available to marketers. This automated ad strategy uses data to buy and deploy display ads (the banner ads you see on website sidebars, headers, and footers). Instead of marketers manually bidding on ad space behind the scenes, programmatic uses nifty insights to handle…

Whether you’re looking to introduce your brand, pull new customers, or build loyalty with existing ones, social media has you covered.

When it comes to designing effective marketing campaigns, it’s important to know the difference between demand generation and lead generation.

Once the honeymoon is over, it’s time to use beyond the funnel content (BeFu) to strengthen relationships and keep customers happy for the long haul.

At the bottom of the content marketing funnel, things are getting serious.

If the top of the funnel is the first date, middle of the funnel content is the courting stage. In the relationship of lead generation, you’re somewhere between your first dinner and meeting the parents. Bottom line, your relationship is developing. At this stage in the funnel, your prospect is familiar with your brand and…