Disadvantages of Programmatic Advertising (and How to Avoid Them)

What is programmatic advertising? Programmatic is one of the fastest-growing advertising channels available to marketers. This automated ad strategy uses data to buy and deploy display ads (the banner ads you see on website sidebars, headers, and footers). Instead of marketers manually bidding on ad space behind the scenes, programmatic uses nifty insights to handle…

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How to Plan a Programmatic Ad Campaign (That Delivers ROI)

What is programmatic advertising? Programmatic advertising is the next level of display ads. Also known as banner ads, you likely recognize display ads as the promotions found on website sidebars, footers, and headers. Before a display ad crosses your path, marketers hold an online auction to determine who will snag the ad space. Programmatic advertising automates…

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Solstice Co. — Essential SPF we Love

SPF is a non-negotiable. Rain or shine, this necessary skincare step keeps the harmful rays at bay. An important ingredient? Zinc Oxide. It’s the mineral that sits on top of the skin bouncing and blocking persistent UVA & UVB light. While any sunscreen is better than none, we’ve rounded up a few of our favorites.…

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Middle of the Funnel Content: The Ultimate Guide for Marketers

If the top of the funnel is the first date, middle of the funnel content is the courting stage. In the relationship of lead generation, you’re somewhere between your first dinner and meeting the parents. Bottom line, your relationship is developing. At this stage in the funnel, your prospect is familiar with your brand and…

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