If the top of the funnel is the first date, middle of the funnel content is the courting stage. In the relationship of lead generation, you’re somewhere between your first dinner and meeting the parents. Bottom line, your relationship is developing. At this stage in the funnel, your prospect is familiar with your brand and…

As a marketer, winning the love of your sales team can take your operation to the next level.

To build long-lasting customer relationships, you need to get the right piece of content, in front of the right people, at the right time.

Happy customers will stay a lifetime. Keeping them happy is more important than ever, and harder than ever. With a competing service just a click away, firms are doubling down on client retention.

We’ve all been there, hustling through a business trip, meeting clients, crushing projects, kicking tail, until suddenly your trip is over and your expense report is blank. You rack your brain, retrace your steps, and pray that you left a paper trail. All in an effort to piece together your purchases. We get it, entering…