All articles filed in Marketing

Sometimes your leads need a little love. Even if all signs point to qualified, most leads aren’t ready to buy Johnny-on-the-spot. Getting them there is all about nurturing the relationship. You need to lay down a solid foundation of trust to not only convert them as a buyer but keep them long term. The best…

Programmatic is one of the fastest-growing advertising channels available to marketers.

What is programmatic advertising? Programmatic advertising is the next level of display ads. Also known as banner ads, you likely recognize display ads as the promotions found on website sidebars, footers, and headers. Before a display ad crosses your path, marketers hold an online auction to determine who will snag the ad space. Programmatic advertising automates…

Whether you’re looking to introduce your brand, pull new customers, or build loyalty with existing ones, social media has you covered.

When it comes to designing effective marketing campaigns, it’s important to know the difference between demand generation and lead generation.

Once the honeymoon is over, it’s time to use beyond the funnel content (BeFu) to strengthen relationships and keep customers happy for the long haul.

At the bottom of the content marketing funnel, things are getting serious.

If the top of the funnel is the first date, middle of the funnel content is the courting stage. In the relationship of lead generation, you’re somewhere between your first dinner and meeting the parents. Bottom line, your relationship is developing. At this stage in the funnel, your prospect is familiar with your brand and…

As a marketer, winning the love of your sales team can take your operation to the next level.