All articles filed in B2B

Whether you’re looking to introduce your brand, pull new customers, or build loyalty with existing ones, social media has you covered.

When it comes to designing effective marketing campaigns, it’s important to know the difference between demand generation and lead generation.

Once the honeymoon is over, it’s time to use beyond the funnel content (BeFu) to strengthen relationships and keep customers happy for the long haul.

At the bottom of the content marketing funnel, things are getting serious.

If the top of the funnel is the first date, middle of the funnel content is the courting stage. In the relationship of lead generation, you’re somewhere between your first dinner and meeting the parents. Bottom line, your relationship is developing. At this stage in the funnel, your prospect is familiar with your brand and…

As a marketer, winning the love of your sales team can take your operation to the next level.

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Well, the findings of others serve as the perfect launch pad for…

Happy customers will stay a lifetime. Keeping them happy is more important than ever, and harder than ever. With a competing service just a click away, firms are doubling down on client retention.