Lead Nurture Best Practices to Build Relationships

Sometimes your leads need a little love. Even if all signs point to qualified, most leads aren’t ready to buy Johnny-on-the-spot. Getting them there is all about nurturing the relationship. You need to lay down a solid foundation of trust to not only convert them as a buyer but keep them long term. The best…

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How to Plan a Programmatic Ad Campaign (That Delivers ROI)

What is programmatic advertising? Programmatic advertising is the next level of display ads. Also known as banner ads, you likely recognize display ads as the promotions found on website sidebars, footers, and headers. Before a display ad crosses your path, marketers hold an online auction to determine who will snag the ad space. Programmatic advertising automates…

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Middle of the Funnel Content: The Ultimate Guide for Marketers

If the top of the funnel is the first date, middle of the funnel content is the courting stage. In the relationship of lead generation, you’re somewhere between your first dinner and meeting the parents. Bottom line, your relationship is developing. At this stage in the funnel, your prospect is familiar with your brand and…

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