OBJECTIVE
Reanimate an existing hero product in a new and engaging way to amplify our in-store Sephora launch.
ROLE
Director of Content — social content direction, digital campaign concept, messaging & social rollout.
EDITORIAL POSITIONING
For Your Best (Skin) Days™
The original one-and-done hybrid that started it all—now at Sephora.
Serum-strength skincare, buildable coverage, and your daily SPF that looks and feels like your (best) skin.
Find your Best Skin Days at Sephora.
CREATIVE
SOCIAL
CREDITS
Creative Director: Kaela Rawson, Copywriter: Lindsey Gladstone, Designer: Lindsay Ware, Music by Jonathan Rawson, Photography: Chloe Horseman
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