To build long-lasting customer relationships, you need to get the right piece of content, in front of the right people, at the right time.
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All articles filed in B2B
Email Marketing Guide: Lessons Learned From 1 Million Emails
Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Well, the findings of others serve as the perfect launch pad for…
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The Ultimate Guide to Client Retention
Happy customers will stay a lifetime. Keeping them happy is more important than ever, and harder than ever. With a competing service just a click away, firms are doubling down on client retention.
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How OCR is Transforming Accounting
Optical Character Recognition or OCR is transforming accounting by reducing data entry for accountants. This tech tool can take on time-consuming tasks, allowing professionals to focus on more value-add activities. But first things first: What is Optical Character Recognition (OCR)? Optical Character Recognition is a technology designed to extract text from an image and convert it into editable…
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