ITEM Beauty Liquid Highlighter
- EDITORIAL POSITIONING
- DIGITAL LAUNCH
- PRODUCT + SHADE NAMES
- SHOOT CONCEPT
- SITE COPY
- EDUCATIONAL VIDEO
- PR MAILER
- RECEPTION
OBJECTIVE
With a launch date falling at the end of August, we set out to introduce our new dewy highlighter with the aura of an endless summer. The glow that stays with you long after the sun goes down—warm, effortless, and radiant. With messaging emphasizing the high-beam strobe, buildable gleam, and bouncy texture.
EDITORIAL POSITIONING
LAST LIGHT HIGHLIGHTER
Hold on to it. Saturated days, balmy nights. The warmth that stays with you, over-exposed and golden. Sticking to your skin like a golden badge of summer. The sun strobe, the afterglow, the last daze of summer.
DIGITAL LAUNCH
LAUNCH EMAIL
EDUCATIONAL EMAIL
HOMEPAGE BANNER
SITE COPY
WHAT IT IS
A weightless liquid highlighter that’s all gleam, no glitter, with a juicy sheen and glass-like finish. Blends and builds from a subtle strobe to a high-beam shine. In 3 saturated shades infused with a skin-loving mix of Japanese cherry blossom, magnolia berry, and amino acids to nourish, moisturize and help balance oil.
PRO TIP: Mix a drop with your favorite foundation for a dewy, all-over glow.
HOW TO
Separation is normal! Shake well, dot, dab, and blend anywhere you need a beam of gleam.
HEADLINES
A sun-struck strobe
For an after-hours glow
Last-light highlighter
Sun-lit-from-within
PR MAILER
Collateral card of benefits inspired by vintage surf club emblems.
PRODUCT + PACKAGING
PRODUCT NAME
HEY HI HALO
Play on strobe-like product payoff and dewy sheen.
SHADE NAMES
Incorporate product payoff and high-beam shine.
- ELECTRIC (PINK CHAMPAGNE)
- BOLT (GOLDEN PEACH)
- ZAP (HONEY BRONZE)
SHOOT CONCEPT
Emulate the feeling of the final days of summer, sun-saturated, overexposed, and golden. A falsified summer, recreating the feeling with dramatized backdrops, sunset lighting, and deep saturated hues.
EDUCATIONAL VIDEO + SCRIPT
Storyboard and direct copy for educational video that outlines product benefits, application, and ingredients—and adheres to Sephora guidelines.
RECEPTION
Hey Hi Halo made the L’OFFICIEL INC. list of best new beauty launches.
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