BLUSHIN’ LIKE

ITEM Beauty Cream Blush

OBJECTIVE

Launching just before Valentine’s Day, we leaned fully into the season with a heartbreak hotel concept. Featuring airbrushed text and stylized social assets—emphasizing the product’s creamy feel, seamless blend, and powder-finish payoff.

EDITORIAL POSITIONING

COLOR TO BLUSH ABOUT

Build bouncy, crush-worthy color with this weightless, cream-to-matte blush. Dabs on dewy, and finishes like a powder for easy pigment that won’t disrupt your makeup. Easy-blend formula floats over skin for buildable color that intensifies with every tap. 

DIGITAL LAUNCH

EMAIL

HOMEPAGE BANNER

SOCIAL TEASE COPY

SOCIAL TEASE VIDEO

SOCIAL LAUNCH COPY

HEADLINES

COLOR TO BLUSH ABOUT
BOUNCY, BUILDABLE + BLENDABLE
CRUSH-WORTHY COLOR
A TREAT FOR YOUR CHEEKS

SITE COPY

WHAT IT IS

Build bouncy, crush-worthy color with this weightless, cream-to-matte blush. Dabs on dewy, and finishes like a powder for easy pigment that won’t disrupt your makeup. Easy-blend formula floats over skin for buildable color that intensifies with every tap. 

Made with good-for-you squalane and kiwi seed oil for a boost of moisture and soft, never-cakey cheeks. Dot, dab & blend with any tool — fingertips, brush, blending sponge — for easy, seamless color.

HOW TO

Use your fingertips, sponge or a blending brush for a light wash of color or continue building for bolder pigment. Tap and blend on the apples of the cheeks, over the bridge of the nose — or pop it on your lips for the perfect flush of comfy color. 

INFLUENCER PR MAILER

Inspired by v-day chocolate boxes with romantic airbrushed text with educational insert.

RECEPTION

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