ITEM Beauty Cream Blush
ART DIRECTOR: AMMIEL MENDOZA | DESIGNER: RACHEL CHOW | PACKAGE DESIGNER: ANGELA HAUGHNEY | VIDEO DIRECTOR: HUGO GARCIA | PROJECT MANAGER: KAREN BROOKS
OBJECTIVE
Launching just before Valentine’s Day, we leaned fully into the season with a heartbreak hotel concept. Featuring airbrushed text and stylized social assets—emphasizing the product’s creamy feel, seamless blend, and powder-finish payoff.
EDITORIAL POSITIONING
COLOR TO BLUSH ABOUT
Build bouncy, crush-worthy color with this weightless, cream-to-matte blush. Dabs on dewy, and finishes like a powder for easy pigment that won’t disrupt your makeup. Easy-blend formula floats over skin for buildable color that intensifies with every tap.
DIGITAL LAUNCH
HOMEPAGE BANNER
SOCIAL TEASE COPY
SOCIAL TEASE VIDEO
SOCIAL LAUNCH COPY
HEADLINES
COLOR TO BLUSH ABOUT
BOUNCY, BUILDABLE + BLENDABLE
CRUSH-WORTHY COLOR
A TREAT FOR YOUR CHEEKS
SITE COPY
WHAT IT IS
Build bouncy, crush-worthy color with this weightless, cream-to-matte blush. Dabs on dewy, and finishes like a powder for easy pigment that won’t disrupt your makeup. Easy-blend formula floats over skin for buildable color that intensifies with every tap.
Made with good-for-you squalane and kiwi seed oil for a boost of moisture and soft, never-cakey cheeks. Dot, dab & blend with any tool — fingertips, brush, blending sponge — for easy, seamless color.
HOW TO
Use your fingertips, sponge or a blending brush for a light wash of color or continue building for bolder pigment. Tap and blend on the apples of the cheeks, over the bridge of the nose — or pop it on your lips for the perfect flush of comfy color.
INFLUENCER PR MAILER
Inspired by v-day chocolate boxes with romantic airbrushed text with educational insert.
RECEPTION
lainey 