COMPLEX CULTURE HEAT PROTECTANT mist
ART DIRECTOR: AMMIEL MENDOZA | DESIGNER: JEB PERKINS | PACKAGE DESIGNER: ANGELA HAUGHNEY | PROJECT MANAGER: KAREN BROOKS
EDITORIAL POSITIONING
BEAT THE HEAT
Save your strands with this nourishing blend of heat-activated conditioners. A weightless spray carefully designed to boost softness, lock in moisture, and protect hair from root to tip.
DIGITAL LAUNCH
HOMEPAGE BANNER
PRODUCT NAME + Packaging COPY
PRODUCT NAME: HEAT CHEAT
SITE COPY
Beat the heat with this nourishing blend of heat-activated conditioners. A weightless spray carefully designed to boost softness, lock in moisture, and protect hair from hot tools – all with a warm woody fragrance.
Your Hair Will Love:
– Nourishing passion fruit, brazil nut, and buriti oil provide essential nutrients, infuse shine and fortify frazzled strands.
– Humidity-resistant formula keeps hair silky all day long.
– Heat-activated conditioners help shield and soften as you heat style.
Why It Saves You Time:
Heatwave technology delivers heat where you need it most for a faster dry time and long-lasting style.
Make It Less Complex:
Use on damp hair before blow drying, on dry hair before heat styling, and on styled hair to smooth flyaways and enhance shine.
This Product is Also:
Vegan, cruelty-free and dermatologist-tested.
How-To:
Spray this quick-absorbing mist evenly on damp or dry hair before heat styling. Use on dry hair to tame flyaways and add shine.
SOCIAL COPY
New! Heat Cheat named one of the Best New Beauty Products by @byrdie !
✨ Protects hair with a nourishing blend of heat-activated conditioners
✨ Boosts softness, locks in moisture, and cuts down dry time
✨ With passion fruit, brazil nut, and buriti oil to infuse shine
Now just $8 ($16 value) with any hot tool purchase! Shop now at complexculture.com
RECEPTION
Shortly after launch, Heat Cheat was named one of Byrdie’s Best New Beauty Products
lainey 