SHAKE IT

ITEM BEAUTY BALANCE & TONE FACE MIST

LAUNCH

With a bi-phase formula and skin-toning benefits, Shake It inspired a full-out 80s workout infomercial launch. Complete with video treatment, infomercial callouts, and of course—leg warmers.

EDITORIAL STRATEGY

Tone up oily, unbalanced skin with this mattifying bi-phase mist. Acts like a blotting paper—in the convenience of a face spray—to instantly mattify, control excess oil and minimize shine. Packed with purifying charcoal to detox, salicylic acid to gently exfoliate and tiger grass to calm redness. 

DIGITAL LAUNCH

HOMEPAGE BANNER

EMAIL COPY

SOCIAL

EDUCATIONAL VIDEO + SCRIPT

Storyboard and copy for partner educational video outlining product benefits, application, and ingredients.

SITE COPY

WHAT IT IS

Tone up oily, unbalanced skin with this mattifying bi-phase mist. Acts like a blotting paper, in the form of a spray, to instantly mattify, control excess oil and minimize shine. Packed with purifying charcoal to detox on contact, salicylic acid to gently exfoliate and tiger grass to calm redness. 

This bi-phase formula features two ingredient layers that activate when mixed together. 

Simply shake to activate!

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