ITEM BEAUTY BALANCE & TONE FACE MIST
ART DIRECTOR: AMMIEL MENDOZA | DESIGNER: RACHEL CHOW | PACKAGE DESIGNER: ANGELA HAUGHNEY | VIDEO DIRECTOR: HUGO GARCIA | PROJECT MANAGER: KAREN BROOKS
LAUNCH
With a bi-phase formula and skin-toning benefits, Shake It inspired a full-out 80s workout infomercial launch. Complete with video treatment, infomercial callouts, and of course—leg warmers.
EDITORIAL STRATEGY
Tone up oily, unbalanced skin with this mattifying bi-phase mist. Acts like a blotting paper—in the convenience of a face spray—to instantly mattify, control excess oil and minimize shine. Packed with purifying charcoal to detox, salicylic acid to gently exfoliate and tiger grass to calm redness.
DIGITAL LAUNCH
HOMEPAGE BANNER
EMAIL COPY
SOCIAL
EDUCATIONAL VIDEO + SCRIPT
Storyboard and copy for partner educational video outlining product benefits, application, and ingredients.
SITE COPY
WHAT IT IS
Tone up oily, unbalanced skin with this mattifying bi-phase mist. Acts like a blotting paper, in the form of a spray, to instantly mattify, control excess oil and minimize shine. Packed with purifying charcoal to detox on contact, salicylic acid to gently exfoliate and tiger grass to calm redness.
This bi-phase formula features two ingredient layers that activate when mixed together.
Simply shake to activate!
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