Brand Positioning 2022
Created in 2019 for the time-pressed millennials, Complex Culture’s post-pandemic brand needed an evolution—an update to both voice and tone that reflected the brand’s ability to grow with its consumers. Bringing them high-quality, nourishing essentials no matter how their routine has changed.
This update in branding was reflected in marketing copy, brand copy decks. and a complete website reskin. As copywriter, I evolved positioning, brand statements, evergreen homepage banners, and category pages in alignment with the brand manager.
DO MORE WITH LESS
Here to elevate, never complicate and always deliver.
Clean, cruelty-free, and mindfully made classics to make everyday less complex.