COMPLEX CULTURE BRAND POSITIONING 2022

Brand Positioning 2022

Created in 2019 for the time-pressed millennials, Complex Culture’s post-pandemic brand needed an evolution—an update to both voice and tone that reflected the brand’s ability to grow with its consumers. Bringing them high-quality, nourishing essentials no matter how their routine has changed.

This update in branding was reflected in marketing copy, brand copy decks. and a complete website reskin. As copywriter, I evolved positioning, brand statements, evergreen homepage banners, and category pages in alignment with the brand manager.

EDITORIAL POSITIONING

DO MORE WITH LESS

Here to elevate, never complicate and always deliver.
Clean, cruelty-free, and mindfully made classics to make everyday less complex.

SITE RESKIN

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