Brand Positioning 2022
Created in 2019 for the time-pressed millennials, Complex Culture’s post-pandemic brand needed an evolution—an update to both voice and tone that reflected the brand’s ability to grow with its consumers. Bringing them high-quality, nourishing essentials no matter how their routine has changed.
This update in branding was reflected in marketing copy, brand copy decks. and a complete website reskin. As copywriter, I evolved positioning, brand statements, evergreen homepage banners, and category pages in alignment with the brand manager.
EDITORIAL POSITIONING
DO MORE WITH LESS
Here to elevate, never complicate and always deliver.
Clean, cruelty-free, and mindfully made classics to make everyday less complex.
SITE RESKIN
lainey 