IN MY ELEMENT BIRTHDAY COLLECTION

ITEM BEAUTY IN MY ELEMENT BIRTHDAY COLLECTION

CAMPAIGN OBJECTIVE

Launch Addison’s 21st birthday collection with a fresh, star-sign-inspired feel. Leaning fully into her astrology sign, and create exclusivity with a limited-time offering.

EDITORIAL POSITIONING

AIR SIGN FEELS

In my element and out of this world. Introducing Addison’s cosmic birthday collection—only earth-side for a limited time.

SOCIAL COPY

PR MAILER

SITE COPY

THE BIRTHDAY COLLECTION

Celebrate your inner air sign with this limited-edition collection — only earthside for a limited time.

IN MY ELEMENT SHADOW PALETTE

A cosmic collection of warm shadows, cool neutrals, and star-dusted shimmers for a starry-eyed glow.


RULED BY LIP GLOSS

Drench your lips in this light-locking gloss for a dewy pout and lots of shine. Infused with vitamin # for always hydrated, never stick lips. 

HEADLINES

RULED BY VENUS

HAVE THEM SEEING STARS

STARRY-EYED GLOW

AIR SIGN FEELS

A COSMIC COLLECTION


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