ITEM BEAUTY IN MY ELEMENT BIRTHDAY COLLECTION
ART DIRECTOR: AMMIEL MENDOZA | DESIGNER: RACHEL CHOW | PACKAGE DESIGNER: ANGELA HAUGHNEY | PROJECT MANAGER: KAREN BROOKS
CAMPAIGN OBJECTIVE
Launch Addison’s 21st birthday collection with a fresh, star-sign-inspired feel. Leaning fully into her astrology sign, and create exclusivity with a limited-time offering.
EDITORIAL POSITIONING
AIR SIGN FEELS
In my element and out of this world. Introducing Addison’s cosmic birthday collection—only earth-side for a limited time.
SOCIAL COPY
PR MAILER
SITE COPY
THE BIRTHDAY COLLECTION
Celebrate your inner air sign with this limited-edition collection — only earthside for a limited time.
IN MY ELEMENT SHADOW PALETTE
A cosmic collection of warm shadows, cool neutrals, and star-dusted shimmers for a starry-eyed glow.
RULED BY LIP GLOSS
Drench your lips in this light-locking gloss for a dewy pout and lots of shine. Infused with vitamin # for always hydrated, never stick lips.
HEADLINES
RULED BY VENUS
HAVE THEM SEEING STARS
STARRY-EYED GLOW
AIR SIGN FEELS
A COSMIC COLLECTION
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