COMPLEX CULTURE FILTER OUT BLUE light MIST
ART DIRECTOR: AMMIEL MENDOZA | DESIGNER: JEB PERKINS | PACKAGE DESIGNER: ANGELA HAUGHNEY | | PROJECT MANAGER: KAREN BROOKS
OBJECTIVE
As our first skincare SKU, we wanted to emphasize the nourishing benefits of this multitasking mist. A simple daily detox to protect skin, set makeup, and provide an instant refresh for the girl on the go.
EDITORIAL POSITIONING
DIGITAL DETOX
Moisturize, set, and protect in one refreshing step with this multitasking blue light mist. A botanical powerhouse clinically proven to protect skin from the harmful effects of HEV blue light rays (like the ones that speed up signs of aging). Vegan, cruelty-free, and infused with a mood-boosting scent to soothe your screen time.
DIGITAL LAUNCH
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SITE COPY
Moisturize, set, and protect in one refreshing step with this multitasking blue light mist. A botanical powerhouse clinically proven to protect skin from the harmful effects of HEV blue light rays (like the ones that speed up signs of aging). Vegan, cruelty-free, and infused with a mood-boosting scent to soothe your screen time.
Your Skin Will Love:
Lingonberry Extract: Antioxidant-rich and scientifically proven to help protect skin against blue light exposure.
Niacinamide: To help brighten and even skin tone and texture.
Aloe Vera: Calms, soothes, and softens skin
Why It Saves You Time:
This three-in-one spray moisturizes, sets, and protects skin in one single spritz. Use it before and after makeup, on the go and throughout the day as you scroll, swipe and stream.
Make It Less Complex:
Blue light follows us everywhere, keep Filter Out at your desk, on your vanity or in your bag to block blue light everywhere you go.
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